The reports were indeed true. On Thursday night, Kanye West served as the creative director for the inaugural Pornhub Awards held at the Belasco Theater in Los Angeles. The event, which was live streamed on wegotlove.com, saw Kanye and his Donda company teaming up with Willo Perron to manage the show’s production and stage design, along with dressing the show’s performers in his signature Yeezy line as well.
Right before the show began however, TMZ got word that Kanye was expected to premiere a new song and music video with Lil Pump called “I Love It,” and it turns out they were right. Later in the night, Kanye displayed his new video on a large projector screen for the entire audience to see firsthand, which is directed by Spike Jonze.
As of now, only a few snippets and clips have made their way online, but from what we c
an hear the song finds Pump rapping “You’re such a fuckin hoe, I love it,” repeatedly on the chorus, while Yeezy adds some raunchy lyrics about being a “sick fuck” and liking “a quick fuck.”